Alejandro Bonilla aka “Ale”
Hometown: Fort Worth, TX
Training: Toni & Guy, Rusk, Sebastian, Wella and Hairdreams
Living now: Fort Worth, TX “Funky town”
Best described as: a perfectionist, workaholic and an expert in selective hearing.
Signature style: making people look younger, sexier, and hip
You know you have achieved fearless once you step into any bar in Texas and everyone gets quiet and the whispers starts. Smiling faces arise with the intense flirtatious stare, followed by the complements and always a confused redneck.
Communicate with your stylist to achieve the perfect haircut that will do the styling for you. With good tools and the right product you too can achieve the same look as the day you left the salon. If it’s your first time with a new stylist, have them give you a blow job lesson
- straight boy willingly ventures into Ogle cosmetology hair school in 2000. Wow, what was i thinking?!
- was promoted to an educator for Toni & Guy in 2002 and fell in love with the idea of sharing my wealth of knowledge to young bloods.
- Founded Esoterica Studios established in 2004. I knew from the beginning that no salon existed out there with the amenities Esoterica has. I had to create a place with a great vibe and base our successes on education.
- Opened a second salon location in Grapevine, TX in 2006
- Was chosen to be 1 of only 12 salons in the US that is a creative center used to host Sebastian Gallery Jams.
- Joined the Sebastian art team in 2008
- Worked with such stylist as Nick Arrojo and Thomas Duncan on and behind stage from New York to LA.
- Worked with Sebastian’s new visionary “Charlotte Ronson” with her first New York Fashion week in Sep of 2008
-Trilliant because everyone can use a little more eye candy for their hair. Trilliant has 3 major benefits including mega shine, thermal protection and a soft styling hold. It’s more than meets the eye, shake to activate
! - Micro Web Fiber because it feels good to have something that no one else on the market has. This paste breaks into thousands of small fibers so u can manipulate your hair into many hairstyles with shine and hold.
Charlotte Ronson because she is a young entrepreneur like myself. I respect and know the delicate balance of the artistic side VS the business aspect of the industry. Of course, what is a great fashion show with out awesome music that her brother Mark brings to the table. Love it!
My man crushes usually stem from Rock n rollers or well dressed actors.
MAN LINER
from banging drum and base Roni Size to Neon Trees. Local favorites: Burning Hotels
my couch letting my brain rest
I used to be brown, drive a low-rider with 16 switches, worked at Cici’s pizza, banned from Hulen mall for fighting, and did my first haircut at the tender age of 13.
Pharaohs of Form. 100 shapes and just one can of ReShaper hairspray.
National Sebastian Artistic Team member
Board of Cosmetology for Toni & Guy and Ogle schools DFW
NYC Fashion week: Charlotte Ronson's Sep 2008 show including Annabelle Ronson
NYC What comes around goes around Fashion show including Cory Kennedy.
Longbeach, CA ISSE hair show. Shared the Wella Sebastian Studio stage with Vidal Sasoon National Art team, Wella National Art team, and Nick Arrojo. March 2009
LAX, P & G Beauty National Sales meeting presentation for Sebastian's new Texture line. March 2009
Hollywood, CA Sebastian National Art team Training & Acting Classes July 2009
Los Angeles, CA Sebastian National Art Team Training May 2008, Sep 2008, Jan 2009, March 2009, Jan 2010
Velvet Vertigo Training LA Studios March 2010
Sebastian Advocate Training Ft. Worth TX \ June 2010
EMEA event at the Studios LA. Full day presentation to the European team with John Moroney and Janine Jarman (of Hairorin Salon and Shear Genious) June 2010
25th Anniversary show in Hollywood at Paramount Studios\ ReShaper Hairspray. Live performances by the Sounds and DJ Z trip. Worked with Global art team on 40 models \ June 2010
New Orleans National Sales presentation \ July 2010
Wella Discovery Tour July 2010
Austin Convention Center Armstrong McCall presentations August 2010
with Wella International artist such as Teri Daughterly
Grapevine, TX March 2009
Miami, FL April 2009
Phillidelphia, June 2009
Houston, TX May 2009
Scottsdale AZ for Gattabout salons April 2009
Houston TX for Beautique Salons April 2009
Fort Worth TX Gallery Jams July 2008, Sep 2008, March 2009
Sebastian IC certifications Aug 2009
InStyle NYC magazine event at Esoterica 2009
Indugle Magazine June 2009 (DFW)
Châtelaine magazine (Canada) June 2009
AOL Stylelist
Where Wear in the City blog spot August 2010
